Master Connection Associates (MCA) is a worldwide leader in sales, leadership and customer service training and development. We provide specific, customized solutions for each and every department within your conference center. Whether you need help with operational improvements or sales team analysis, MCA is uniquely equipped to help you reach your objectives.

We have been aligned with IACC for several years and are thrilled to be your training and consulting partner.


MCA specializes in the following:
• Award Winning Customer Service Process Integration
• Service Excellence
• TQM Process
• Strategic Business Process Integration
• New Hire Orientation
• Leadership Performance Assessment
• Product positioning and business mix strategies
• Marketing positioning
• Competitive Marketing analysis and benchmarking
• Sales & Marketing reviews
• Sales team goals, segmentation, focus and structure development
• Sales & Marketing plan and program development
• e-commerce destination marketing consulting

Key Contacts

Shelley A. Marlow
Office: + 949.589.6137 ext. 107
Cell: + 949.374.0796


Consulting, Food & Beverage, Guest Satisfaction, Training,

Master Connection Associates

31441 Santa Margarita Parkway, Suite A273
Rancho Santa Margarita, California 92688