Mark Cooper

Sep 28

Planners Aren’t Searching Anymore. They’re Briefing!

By Mark Cooper IACC Blog

By Mark Cooper, CEO, IACC In June I wrote about what the world's meeting planners are searching for on our AI Venue Finder. The headline then was that planners had…

Jun 25

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What the World’s Meeting Planners Are Searching For — And Why It Matters for IACC Venues

By Mark Cooper IACC Blog

By Mark Cooper, CEO, IACC For years, conference venue sales teams have relied on instinct, relationships and historical booking patterns to understand what meeting planners want. Today, that’s changing. At…

Nov 27

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IACC – Empowering Your Venue to Sell Better Meetings

By Mark Cooper About IACC, Advertising & PR, Apply For Membership, Find A Venue, IACC Blog, Public Relations, Quality Standards, Sales, Sales Solutions, Top Tips, Webinars On Demand

By Mark Cooper, IACC In a competitive marketplace where every venue is vying for the attention of meeting planners, standing out is no easy feat. That’s where IACC certification steps…

Sep 30

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The Importance of Investing in Staff Development at IACC-Certified Venues

By Mark Cooper Events, IACC Blog, Innovations, Professional Development, Sales, Top Tips

By Mark Cooper, IACC Securing Talent for the Top 1% of Meeting Venues Globally The hospitality and events industry has faced unprecedented challenges in the past few years, but one…

May 06

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Wine with a Heart – Swapping Passion Fruit Flavours for Passion for the Environment

By Mark Cooper IACC Blog No Comments

A Story of Supplier Excellence in Social Responsibility By Caihlin Durkin, National Accounts at Trinchero Family Estates & Georgia Hulbert, New York University Hospitality Student The story of the Trinchero…

Mar 19

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Conferences & Meetings: Confidence, Data, Hope and more Data!

By Mark Cooper IACC Blog No Comments

Conferences and Meetings; It feels different… finally. By Mark Cooper, IACC I feel we are moving from the if stage, to the when stage as the business events industry sees…

IACC Blog

Planners Aren’t Searching Anymore. They’re Briefing!

September 28, 2026

Mark Cooper

Planners Aren’t Searching Anymore. They’re Briefing!

What the World’s Meeting Planners Are Searching For — And Why It Matters for IACC Venues

IACC – Empowering Your Venue to Sell Better Meetings

The Importance of Investing in Staff Development at IACC-Certified Venues

Wine with a Heart – Swapping Passion Fruit Flavours for Passion for the Environment

Conferences & Meetings: Confidence, Data, Hope and more Data!

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