Summary

There are few differences in selling your hotel, venue or conference center when it comes to business meetings.  The one ‘golden nugget’ is the iconic ‘CMP’ (Complete Meeting Package) which bundles together all (or most) of the major line items for a meeting or conference into a per-person (or per-delegate) rate.  Today clients are negotiating every line item; room rental, food & beverage (breaks, meals), audio/visual equipment and support, meeting rooms, guest rooms, Wi-Fi…not to mention simplified billing.  

IACC-certified venues that emphasize CMP and DDR meeting packages as part of their value proposition are selling the “transparent pricing and easy delegate packaging” as a differentiator in the competitive marketplace.

Master Connection Associates is a valued training partner of IACC and intimately involved in the inception of this incredible unique selling proposition.  During this one-hour webinar we will show you how to sell the CMP or DDR with ease and win more business.

Topics include:

• How IACC quality standards support / enhance CMP pricing
• How to sell the standards in meeting excellence through a transparent pricing model
• How to position CMP as an antidote to meeting-planning anxiety: “You won’t get hit with hidden AV or service fees the day before.” Emphasize peace of mind.
• Show how many small line items add up (coffee service, extra power – extension cords, overtime, late breaks, catering surcharges). Create a mock comparison: “venue A ala carte vs your packaged option” to demonstrate the value.
• Show hidden value / perceived “free extras”
• Teach the sales team how to sell the CMP with confidence to win more business

Speakers

Registration

Please complete the registration For further assistance, please contact Kate at kbacon@iacconline.org
This webinar is delivered online and dial in details will be provided 7 – 10 days prior to the call.