Six Tips to Boost Your Social Marketing Strategy – 60 minute webinar

Summary:

If you operate a meeting venue or run any sort of business focused on events, social media absolutely must be a part of your marketing strategy. But jumping in and getting the message right (not to mention figuring out what to post) can seem daunting. How do you know which channels to use and whether what you do is working?  Should you use humor or not? What about memes?

Well, we’ve got you covered in this upcoming webinar. We’ll answer your key questions and help you create a social media strategy that sets the right tone and captures the power of user generated content to share your brand.

We’ll start by helping you think about your goals, how to identify your target audiences, and what sort of strategy works best in the venue and event business. Then we’ll talk about which channels to use, what sort of content to create, tools for publishing and other considerations for managing your brand out in the expansive world of social media.

Join Shari Monnes, Digital and Content Marketing Strategist with UP There, Everywhere, the world’s first global cloud-based agency, who will lead the webinar and help you focus your social media efforts in the right direction.

What you’ll learn:

• Identifying the right audiences – who is actually out there and are they listening?
• The channel mix – which ones are right for you?
• Content, content, content! What’s right for each channel? And how to create it.
• Managing the negatives
• Engagement: Listening – not just talking
• When to use paid promotion
• Tools that help

Who should attend:

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• Venue operators
• Meeting and event planners
• Marketing and communication teams for hotels, meeting spaces and venues

About the presenter

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As one of the founding members of UP THERE, EVERYWHERE, Shari Monnes leads UP’s Inbound Marketing team and manages the agency’s website, social media, blog and content development efforts. She is an expert in digital content creation, and works with a number of international clients in event promotions, place branding and related industries, creating social media programs and digital content focused on audience-specific goals.  Shari is based in the Boston area and supported IACC’s social media outreach and blog efforts. 

As the world’s first cloud-based agency, UP delivers marketing communications services to clients ranging from branding and identity to inbound and content marketing to digital strategy.  The agency is based in Stockholm, Sweden, and has creative spaces in locations such as London, Hamburg, Amsterdam, New York and San Francisco, as well as more than 200 members connected in the cloud around the world.

Register online today for this webinar. There is no charge for this session. 

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