
4 Tricks for Bringing Your Offline Event Experience, Online
Georgia Hulbert
Reading Time: 3 minutes
By Anastasia Kurosh, FlippingBook Let’s face it, online events will never fully replace in-person experiences. Traditional event settings allow an opportunity to break away from the office routine, network, learn and promote your product in a natural, unobtrusive way. All of which can be a little more difficult to recreate in a virtual environment. Although online events remain a…
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Wine with a Heart – Swapping Passion Fruit Flavours for Passion for the Environment
Mark Cooper
Reading Time: 4 minutes
A Story of Supplier Excellence in Social Responsibility By Caihlin Durkin, National Accounts at Trinchero Family Estates & Georgia Hulbert, New York University Hospitality Student The story of the Trinchero Family Estates is one of the American Dream. In 1948, Italian immigrant Mario Trinchero brought his young family from New York City to Napa Valley and purchased an abandoned…
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Conferences & Meetings: Confidence, Data, Hope and more Data!
Mark Cooper
Reading Time: 3 minutes
Conferences and Meetings; It feels different… finally. By Mark Cooper, IACC I feel we are moving from the if stage, to the when stage as the business events industry sees a clear path to hosting conferences, meetings and training courses again at our excellent venues and in the safe hands of our incredible people. Finally! The global vaccine roll-out…
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Not Everything in the Past Becomes Irrelevant
Mark Cooper
Reading Time: 4 minutes
On March 10, I received an email from our long-standing research partner Development Counsellors Int. in New York City, to tell me that our recent survey data was cleaned and ready to review. At this time, I had a sense that our industry would be affected by COVID-19, but was still two weeks away from knowing to what extent.…
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The IACC Community Demonstrates Kindness and Compassion During the Coronavirus Crisis
Mark Cooper
Reading Time: 8 minutes
The impacts of the COVID-19 pandemic continue to devastate individuals, families and communities worldwide. The socio-economic fallout of the Coronavirus triggered lockdowns, resulted in a global recession and led to critical supply shortages. For many, social distancing became the norm. Life as we “know it” will undoubtedly change. For the foreseeable future, there will be no “business as usual”.…
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What Makes a Brilliant Meeting Venue? – 8 Key Considerations
Mark Cooper
Reading Time: 7 minutes
IACC recently launched its refreshed “Committed to Brilliance” venue excellence certification. The certification highlights IACC’s stringent criteria against which its members are measured. When selecting a meeting location, it’s key that planners can rest assured knowing that their chosen venue provides the levels of performance and support necessary to deliver an innovative and exceptional meeting experience – key to…
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Why sustainable event management is essential to success in today’s meetings and conference industry
Mark Cooper
Reading Time: 6 minutes
Making events sustainable has become essential for success in today’s meetings and conference industry. Sustainability grows increasingly more important as an evaluation criterion for meeting planners, and venues are often asked about their implementation of specific green initiatives as part of a bid. Venues are finding that initiating sustainable practices is as good for the bottom line as it…
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5 Things That Made The 2019 IACC Europe Knowledge Festival One To Remember
Mark Cooper
Reading Time: 3 minutes
Following the success of the IACC Europe Knowledge Festival at Dolce by Wyndham La Hulpe Brussels earlier this month, IACC’s CEO Mark Cooper gives us five highlights that made it extra special. 1) The first ever event to commit to attain the Event Industry Council’s brand-new Sustainable Event Standard We wanted to put sustainability at the heart of the Europe…
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10 Event Planning Tools To Make Your Life Easier
Mark Cooper
Reading Time: 6 minutes
Meeting planning can be exciting, varied and incredibly rewarding. There are countless opportunities to meet new people, travel to far-flung locations and visit unique destinations. However, event planning can also be tiring, intense and pretty stressful. Conferences often involve short lead-times, tight budgets, ever-changing schedules and ever-evolving technology. So, how can planners make their lives easier? We’ve consulted industry…
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Do you design your own strategy meetings?
Mark Cooper
Reading Time: 5 minutes
A great strategy implemented through poor meetings carries a high risk – MindMeeting You wouldn’t ask your accountant to design your website. The office manager probably isn’t in charge of your cyber security either. Why, then, do we insist on designing our own strategy meetings? Especially when – as is often the case for strategy meetings – they’re so important to…
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