How to choose a venue for a corporate event or meeting: 12 things to consider

Choosing the right venue for your corporate meeting, event, conference or training is just as important to your success as carefully planning the schedule of sessions or selecting speakers. The right venue can mean the difference between a successful training and networking experience or uncomfortable delegates who keep their eyes on the exit. What are the factors that can have an impact on your meeting’s success? 

Here are 12 things to consider when choosing a venue for your next corporate meeting, workshop or training. 

1. What’s included

When you approach a venue to get pricing, discuss the details of the event and the activities you expect to provide to get a clear picture of all possible costs and fees. Ask what is included in the venue fee.  Are service and taxes included? Is there a set-up or break down fee? Are there fees for linens, tables and chairs?  Any food and beverage minimums? Are Wi-Fi and audio visual equipment included or will there be an additional charge? Some venues (including all IACC venues) offer all-inclusive pricing, so make sure you’re comparing apples to apples.

2. Space and layout

Look carefully at the space to make sure it meets your event needs. Is there a capacity limit? If you need breakout rooms, a stage or a networking area, find out if the facility can accommodate.  Often the spaces outside of the main meeting room are not considered fully when appraising a venue, but they are vital to delegate connections! How flexible is the floor space? Can rooms be changed around if needed? You don’t want your conference to seem half empty by renting a room meant for 300 if you have only 50 attendees, so choose spaces with this in mind. Will you have full use of the venue, or will other events be happening? 

If you’re looking for outdoor space, be sure to ask if the deck, lawn, garden or patio is available for your use and if they have WiFi! Do sponsors need a separate area, or can they be set up in the networking space? Discuss all of your plans with the venue operator: he or she may have ideas about ways to accommodate your needs that aren’t immediately apparent. (More on flexible meeting spaces)

Outdoor spaces can extend the networking opportunities provided to your meeting delegates. Be sure to find out whether use of outdoor space is included in your pricing package.

3. Location, accessibility and parking

If your meeting or event delegates are traveling from out of town, you may want a venue near the airport, train or central transportation. Find out if parking is provided, what any extra costs might be, or if alternative transportation can be arranged. If on-site parking isn’t available, consider reserving nearby parking for attendees, or book transportation such as a shuttle bus, Uber or taxis. For local meetings or events, consider a venue close to your office to encourage attendance (or farther away to create a change of scene).

4. Services and amenities

Be careful not to assume that all venues offer the same level of service and inclusions, or that all amenities will be available for your event. If you need additional services like special catering (including dietary requests), floral arrangements, pads and pens, audio-visual services, IT support, staging and lighting, decor for event production, ticketing, transportation, or sight seeing tours for the guests, find out what your venue offers or if they have preferred vendors you can work with. Vendors recommended by the venue may have more experience on site, know things like outlet capacity or the best entrances for catering, and can help you avoid missteps. 

5. Atmosphere 

The ambiance and décor of a space can set the mood or tone for your meeting. If you need serious decisions made or a polished professional image to be cemented, consider that when selecting your venue. If you’re looking to inspire creativity or engender bonding among your team, consider spaces that easily accommodate hands-on or group activities or give off a fun vibe. If you’re having an award ceremony or gala, choosing an elegant or inspiring space matters. Everything from the style of furniture to lighting to architecture of a space contributes to the atmosphere. But don’t overlook acoustics. Be sure to check outside the space for noise issues or nearby activities that might interfere with your plans.

6. Food & Beverage

Decide what sort of meals, breaks, snacks or refreshments you will be offering and determine what is included by your venue. Do you need a sit-down meal or buffet-style? Can the venue accommodate special dietary requests such as gluten free, vegan or Halal? Is the food prepared on site, and are fresh ingredients used, or is outside catering needed? If alcohol will be served, is an alcohol license and bartender needed or is it provided? Also find out if a minimum food order is required. (More about the latest trends in menu design)  

Chef IACC Venues
If your venue is providing food and beverage services, find out if special dietary requests like gluten and dairy-free can be accommodated. 

7. Audiovisual /Tech

Most likely your meeting will have some AV and Wi-Fi needs to accommodate PowerPoint or slide presentations, videos, demonstrations or Internet connections. You may need microphones, projectors, screens or special lighting. Discuss what your venue can provide, what is included in the fee, and what you need to rent from an outside vendor. It is also important to consider staff support on the day, is it a venue staff member or outside AV provider? Ask whether charging stations and Wi-Fi are provided for attendees, and whether tech support is available if people have trouble connecting. (More on Internet for meetings.)

8. Restrictions

Venues may have restrictions that include, for example, decorating (not hanging anything on walls), photography/videography, alcohol, or outside catering. Outdoor space may not be available for use during certain times, or lawn tents may have restrictions. Be clear on these issues up front so you’re not left scrambling at the last minute.

9. Lodging accommodations

When planning out-of-town corporate events or inviting teams from other locations, it may be convenient to select a venue that offers overnight lodging, or that is near a suitable hotel.  If the venue can’t accommodate all of your guests, arrange for transportation, or let people know if you’ll be covering the cost of taxis.

10. Staffing

Find out what sort of staffing support is provided and what experience the staff have with similar events to yours. Are there enough waiting staff, concierge support and security for your event, or will you need to hire more staff? Do they work overtime? What do they wear? Will they help with checking in attendees, managing registrations, or ticketing (if needed)?  Do they handle all the setup and clean up? Carefully consider your attendee to staff ratio to determine if you’re covered.

11. Branding and signage

Find out what signage and branding opportunities are available throughout the facility for your event or meeting. Which do you need to provide and which are included in your contract? If you need to provide banners or signs to fit in specific holders or frames, be sure to get the sizing and specifications. Make sure you know what other decorating options are allowed, such as balloons, flags, flowers, planters, banners or lights. Ask the venue for ideas and recommendations to make the most of the space.

Great venues IACC

Be sure you find out what signage and branding opportunities are provided, along with technology offerings and specifications.

12. Environment

Increasingly, businesses are choosing partners and vendors that have an eco-friendly approach. If carbon footprints matter to you, ask the venue about their green initiatives, recycling practices, water and energy conservation. You can request that the venue use refillable bottles or glasses for your event, avoid overly packaged foods, eliminate straws and avoid disposable flatware and dishes.  Look for venues with green certifications or memberships.  IACC, for example, provides a Green-Star certification in three tiers (silver, gold, platinum) for member venues that meet a stringent list of standards covering waste management, recycling, reuse, water conservation, purchasing, energy management, air quality and food & beverage.  Read more about IACC Green Star Venue Certification.

Looking for a venue that ticks all the boxes? Use the IACC Venue Finder to locate one of the top 1% of small and medium sized venues in the world. 


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