HEADQUARTERS (September 25, 2014) — IACC

IACC has released the 2014 Edition of “Trends in the Conference Center Industry” and they are now for sale on the IACC Store.

This year’s trend report gives further clear signs that IACC Conference Centers are experiencing recovery and outperforming the broader hotel sector in relation to occupancies and profitability.

This time last year, it was reported that demand for Conference Centers grew and so did average rates, with Executive style Conference Centers performing better than average with an ADR increase of 5% over the previous year.

“We hear from our members in the Americas that improving margins and greater stability in the marketplace, means that they can invest in exciting new programs to deliver exceptional meetings experiences and that they can be creative and innovative in developing their services and facilities”, commented Mark Cooper, IACC’s CEO. “The educational workshops which focused on Innovations in Conference Centres at the IACC 2014 conference were packed out and delegates enjoyed being able to think about creative enhancements they can put in place at their venues”.

The PKF Trends report is a valuable resource for any conference center operator and also provides valuable insights into financial statistics for salary levels, operating expenses, package breakdowns and revenues which are a must for good revenue and cost management. With increasing numbers of non-residential conference centers taking part in the IACC Trends in the Conference Center Industry survey, it contains valuable data for this growing conference center type.

Pick up your copy of the 2014 Edition by visiting the http://iacc2015.cardinalware.net/benchmarking-surveys/trends-in-the-conference-center-industry-north-america.