By Mark Cooper, CEO, IACC For years, conference venue sales teams have relied on instinct, relationships and historical booking patterns to understand what meeting planners want. Today, that’s changing. At…

Hospitality Awareness Week took place February 23-27, 2026, and our social media feeds were flooded with an inspiring wave of passion, purpose, and community spirit. Driven by the IACC and…

Not a Traditional Association By Mark Cooper, CEO, IACC For many years, associations in our industry have been defined by what they collect — members, logos, locations and statistics. IACC…