The World of Whirlpool is not a typical appliance showroom – it’s an experience. We are both an immersive appliance showcase featuring the Whirlpool Corporation family of brands and a discovery-based experience center offering a chance to interact with our experts and learn unique “life hacks.”
Did the bananas over-ripen when you left them next to the apples? Did that pesky juice stain set when you used hot water? We get it; there’s no school of hard knocks and there’s no handbook for life hacks. But as experts in cooking, cleaning and washing, we know the best way to brew coffee at home; the key to perfecting zoodles; how to extend the life of your produce; super secret tricks to get the most from your dishwasher; how to outsmart the peskiest of stains; and more. We want to partner with you and help you do the things you do every day, better.
The Penthouse is a state-of-the-art facility that highlights the Whirlpool Corporation family of brands with 14 demonstration kitchens, interactive laundry showrooms and a connected appliance experience showcasing the latest in smart home technology. Located in the historic Reid-Murdoch building in downtown Chicago, the Penthouse and historic Clocktower are accessible by invitation-only for architects, influencers, retailers and designers.