Improving Meeting Dynamics &
Shaping How People Will Meet


Click Here to download a copy of the latest research following the survey of 65 venue operators, suppliers, architects, tech companies and nutritionists worldwide. 

Watch the Youtube video where IACC experts from around the globe in a recent panel debate, discuss the 1st research and what makes an exceptional meeting experience. 


Dear Meetings Industry Professional,

I am delighted to share with you an overview of an exciting initiative; the IACC Meeting Room of the Future™.

IACC aims to bring together the brightest minds and companies in the industry, with a vision to create both a physical and virtual meeting environment.

In a blend of new for today and visions for tomorrow, IACC will explore what the perfect meeting environments need to deliver in order to provide exceptional IACC meeting experiences.

We hope that you can play an active role in this exciting new project and we look forward to hearing from you with your interest to participate.

Yours sincerely,

Mark Cooper
Chief Executive Officer

Project Partners

About the Project

We all understand that collaboration and knowledge sharing and the environments and tools that support these behaviours shape people, organisations, politics and ultimately, economies. As the only global association to represent smaller meetings focused venues, IACC is committed to playing it's part in shaping the future through innovating the meetings experience.

Predict. Create. Shape.  IACC Meeting Room of The Future™ is an initiative led by IACC, sharing the association’s vision on what meeting rooms will look like in future. The initiative brings together research, trends and innovations with the single goal of predicting, creating and shaping the future of meeting environments.

The IACC Meeting Room of The Future™ initiative surveys the industry, including planners, meeting hosts, delegates, operators and suppliers, with the aim of understanding needs and potential to evolve meeting and learning environments which fosters collaboration, ideas exchange and relationship building.

At the first event, the initiative will release a white paper, to the media, which reports on current trends and developments and also predicts where future investment will be needed to create the ultimate meeting experience for organizers and delegates.

Important questions the white paper will address include "will presentation driven meetings still account for the majority of meetings delivery in 2020?" or "is the establishment of mobile workplaces affecting what an organisation or their delegates need to get from their meetings experience?"; "What are the most important objectives that venue operators need to know when investing in AV equipment?" or "How do we reduce meeting room set up times?". "What are the technology priorities?".

These are just some of the questions, which we hope to answer.

Opportunities to Participate

IACC is offering key industry partners the opportunity to participate in the 2017 IACC Meeting Room of The Future™ initiative. The initiative will include IACC members, supplier partners, Industry Associations and other bright minds with a passion for the meetings experience!

Become A Contributor / Research Partner

If your organisation would like to support this

  • Appropriate recognition at (research, survey, reporting and at IACC conferences, events and at other industry events where the results are presented.
  • Pre release copy of key survey findings
  • Research design contributor opportunity
  • Opportunity to provide products, services, expertise and knowledge to design, equip and promote the IACC Meeting Room of The Future™ concept at IACC conferences and events.
  • Quoted in at least 2 press releases and industry articles where IACC Meeting Room of The Future™ is featured, including press interviews.
  • Supporter/Contributor recognition on the IACC Meeting Room of The Future™ web page on and

Industry & Member Partners

Industry and member partners will be recognised for their support of the initiative and will contribute valuable research and survey support for all stakeholder groups including, planners, meeting hosts and delegates. Industry an member partners will be recognised for their support and contributions in marketing and press releases and at events where IACC Meeting Room of The Future™ is showcased.

Industry partners are invited to contribute to the design of the research and surveys.

For further information on how to become involved in the IACC Meeting Room of The Future™ initiative in 2017, email Mark Cooper or call +1 312 224 2580 to reserve your sponsorship package today.

Media Articles

IACC Meeting Room of The Future Publishes First Research -
IACC Meeting Room of The Future publishes first research - Food Industry Today
IACC: Inside the Meeting Room of the Future - International Meetings Review
IACC Meeting Room of The Future publishes its first meetings research - BizEventsAsia
IACC’s first research - Business Events News

"I hope this finds you well. I just read the IACC Spaces of the future report and want to congratulate IACC for a job well done. The report defines and highlights key expectations and changes we are all experiencing in the market place. Fantastic Job! It is such an exciting time to be involved in the hospitality market. I believe the industry is transitioning paradigms and IACC has a great grasp of what the future holds."

Heidi Nieson, Hospitality Sales Manager, SICO America, Inc.

"I shared the above report with our CEO and other executives at PSAV and all were very impressed. Everyone who’s seen and read it are very impressed and excited to see how we can get more involved."

Joe Santo, Vice President Business Development, PSAV

"We are very excited to partner with IACC on this project and congratulate all involved in creating this valuable research and report. We are excited about the possibility of digging deeper into the subject of evolving meeting spaces and studying the impact they have on meeting performance."

Jessie States, Manager professional Development, Meeting Professionals International.

"We are in the middle of a £50m strategic repositioning and investment program for our meeting spaces in our UK venue portfolio and IACC’s study and research into this area will be of great value for us. It is like a 'breath of fresh air' to see research of this type."

Quote from UK member of conference venues

Click Here to Download a Copy of the earlier April 2016 Research following the survey of 200 meeting planners worldwide.