Event
IACC ASIA PACIFIC • STUDY TOUR 2027
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From Efficiency to Experience
This 2 day and 2 night IACC event takes in the glorious Macedon Ranges taking place at two locations, the incredible IACC member conference hotels Cleveland Estate and Lancemore Macedon Ranges. On the last day, attendees travel to central Melbourne for the last morning and closing lunch.
This year’s theme, Purpose-Driven Hospitality, Designing Experiences that Matter spotlights a holistic approach to hospitality. We’ll explore how every function, from front-of-house and food service to sales and marketing, plays a vital role in creating more meaningful, intentional, and profitable guest experiences.
Capture the spirit of intentional gathering, drawing inspiration from Priya Parker’s emphasis on purposeful gatherings. It sets the perfect stage to examine how hospitality and venue management can evolve to deliver experiences that truly matter and leave a lasting impact.
Agenda
| # | Day | Setting | Experience |
|---|---|---|---|
| 01 | Sunday 7 Feb | Arrival → Cleveland Estate | Fire Feasting welcome dinner at Lancemore Macedon Ranges. Delegates arrive and settle into the estate; the opening night sets the emotional register — place, warmth and shared table. |
| 02 | Monday 8 Feb | Cleveland & Macedon Ranges | Half-day flagship education session at Cleveland Followed by lunch at Cleveland, late-afternoon transfer to Macedon Ranges, and the Copper Skillet cook-off that afternoon — the heart of the program, Feasting Dinner and its overnight bonding moment. |
| 03 | Tuesday 9 Feb | Macedon Ranges & Melbourne CBD | Bush Breakfast → city close. Bush Breakfast Experience at Macedon, followed by education sessions in the morning. Attendees are transported into the city late morning, enjoy a tour and lunch at a city venue. |
Why Attend?
Greetings All,
Welcome to Purpose-Driven Hospitality!
Join us in sunny Australia for an action-packed, two-day journey focused on creating experiences that matter in hospitality. Inspired by thought leaders, we’ll explore how every role in our industry can deliver intentional, impactful guest moments. Enjoy the excitement of the Copper Skillet chef competition and explore various Sydney venues. Experience dynamic discussions and fresh insights from industry leaders—all centred on elevating in-person events.
Don’t miss this unique opportunity to connect with hospitality professionals from Australia, Asia, and beyond. Secure your spot for an unforgettable experience in Victoria this February.
Until then, safe travels, and see you soon!
Board of the IACC Asia Pacific Chapter
Pricing
The selling price to include 2 nights accommodation is AUS$1,750 per person.
The study tour fee includes all meals and dinner drinks. Housing accommodations are areincluded on Sunday and Monday evening. IACC will provide discounted accommodation options for delegates on request for pre-event arrivaln.
1 day packages are available and you can register your attendance with Sim Goitom at kbacon@iacconline.org. Please include the day you wish to attend in your email.
Please submit the registration form below and IACC will invoice you to complete payment.
Registration
Registration closes 15th January, 2026 or when all spaces filled.
This industry event is open to active IACC and industry friends and spaces are limited. Secure your place. Please complete the registration below to reserve your spot today!
If you have any questions, please contact Kate Bacon at kbacon@iacconline.org
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